Summer 2022: «it is the boom of group holidays» said the tour operator Vamonos-Vacanze.it

15-06-2022 | Group holidays are back in fashion. Considering the international tensions related to the war in Ukraine, the favorite destination remains Italy, but compared to 2020-2021 also other countries within the borders of the Mediterranean with the Balearics and the Greek Islands in the lead and Sharm El Sheikh. It is the Italian tour operator Vamonos-Vacanze.it (that this year has tripled its sales: + 326%) to disclose this information.

«We have managed to increase investments and the market has rewarded us» explained Vamonos Vacanze’s analysts.

How can the recovery be explained? «The psychological factor matters a lot» replied Emma Lenoci, founder of Vamonos-Vacanze.it.

«It is true that, unlike last year, the restrictive measures were repealed well in advance and, thanks to abolition of the obligation of masks which makes Covid appear a memory, people are more confident and confident in planning their entertainment» resumed Emma Lenoci.

The emotional component is driving reservations, especially among singles who during the pandemic are those who suffered the most from “confinement”.

«It is the phenomenon of “revenge tourism”, the desire for revenge/redemption by those who, after the period of great austerity and restrictions, is strongly having the need to travel» said the experts of Vamonos Vacanze.

«It is a challenging period in which we worked on creativity and the contribution of technology, increasing our investments. We have acted on several fronts: a website with ad hoc offers for singles, more destinations and new experiences. The numbers are returning massive, so positive that they even exceed those of 2019» explained the tour operator.

A great demand for Italian jewels persists (+ 38%), with Sardinia, Sicily and Puglia in the lead; and the trips to the Mediterranean borders are increasing exponentially (+ 815%), with the Balearic Islands and the Greek Islands in the lead »explain the analysts of Vamonos.

Also the charm of cruises has been renewed (+ 429%) and some extra-EU destinations (+ 322%), with the Red Sea in the lead. And then again – after the great explosion recorded during Covid – sailing holidays continue to go strong (+ 26%).

The “claim” of Vamonos – which also identifies its positioning – remains “experiences to be lived”, with the double value of “experience” referring to the journey itself and that referring to events created specifically for singles and groups by experts of the company and then made concrete “in the field” by the best tour leaders who work directly for the company.

«Vamonos-Vacanze.it is for anyone who wants to get out of their comfort zone and to be overwhelmed by an avalanche of new emotions and sensations» summarized the tour operator.